Easy Stream Publisher

This is the place to start for a DIY Facebook Page for your business. It’s no secret that Facebook is the leading social media site every business would like to master.

Metcalfe’s Law is the reason Facebook is so powerful. Metcalfe’s law has an exponential effect on the the number of connections visitors make with each other.

Here’s A Quick Start Guide To Get You Up And Running

The minimum Facebook Page needs to have the basic elements.

• A Profile Picture Representing Your Local Business
• A Page Title and Category
• An About Section
• The Main Page Body Content

The Power Of Like Buttons

“Like Buttons”, are what makes Metcalfe’s Law work for your marketing. Display Like buttons at both the top and bottom of your posted content, near videos, images, infographics and other visual content. Be sure to allow visitors to add comments. You will increase the number of clicks on Like Buttons if you allow comments.

Allowing Comments Is Valuable

Comments are very important because they give valuable feedback and increase the opportunity to engage with your fans. Every once in a while you may get a negative comment. Use it it to your advantage by responding with regrets and what you will do (or have done) to correct the situation. When your fans see that you are very customer oriented it goes a long way towards strengthening your relationship with them.

Make It Fun And Interactive

Make it fun and interactive with content such as games, trivia questions and polls. Ask questions of visitors on your Fan pages, such as “Would you like …?” and “Would you prefer … ?”

Use Coupons And Discounts

Incorporate coupons and discounts on your Wall but don’t over do it with the marketing and advertising content. Mix it up and sprinkle the advertising/marketing in sparingly.

Keep in mind when you are using social media for marketing the keys to success are based on engagement with the visitors to your page. It’s one of the most powerful things you can do to get your message in front of your market.

Use A Calendar To Schedule Updates

Create a calendar to guide your updates. This way you can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start to loose lose fans. Too seldom and you’ll be forgotten.

Final Advice

It takes a little bit of effort and creativity to utilize the marketing power of Facebook but the ROI is well worth it. As a DIY marketing campaign, it’s very doable. On the other hand sometimes it’s better to have a specialist do it for you and let you do the things you know how to do well.

Need Help With Your Facebook Page?