Easy Stream Publisher

Foursquare is a location based smart phone app that is growing at the rate of 22,000 new users each day. As of June 2011 the company reported 10 million registered users have installed the app on their phone.

The app is location based which means it has a list of local business and places that allows users to check-in to them when they arrive. There are a lot of other features too that make it very popular. The important thing to know for a business is how it’s used for marketing.

Any business can open a free account which gives them the opportunity to attract customers to their business when users check-in to get discounts and specials. If your not using Foursquare to promote your business you are missing out on one of the greatest marketing opportunities ever developed.

When a user checks in the app announces it to all their friends on Foursquare and Facebook. This is very powerful because it has a viral effect to bring in even more customers. When some of their friends check in the app announces it to their friends, friends and so on.

If you are running a promotion on Foursquare it has the potential to draw a crowd in very short order. If you are not using Foursquare now you need to ask yourself how many of your competitors might be using it to take business away from you. This isn’t an optional marketing tool whether or not your competitors are using it. Either way you can’t afford to overlook it. It’s just too powerful.

Foursquare has a feature that designates someone as the mayor of an establishment when they check-in more than anyone else. When you create a special just for the mayor it creates a competition for check-ins to acquire the title. This has an additional boost to bring in even more traffic to your business.

This is a no brainer for marketing because it’s free for you to use and the potential is enormous.

Need help getting on Foursquare?